Unlocking new possibilities: HoneyBook & Jaris’ simplified approach to capital

Inside the partnership empowering businesses with easy access to flexible funding

Creating a path for growth

When HoneyBook set out to add an embedded lending solution, the goal was simple: help independent businesses efficiently manage cash flow while supporting their growth. As a trusted platform for managing client relationships, contracts, invoicing, and payments, HoneyBook saw an opportunity to offer even more value by providing seamless access to flexible business funding. Embedded lending would enable businesses to invest in opportunities that drive their growth. To bring this vision to life, HoneyBook teamed up with Jaris — an agile partner capable of delivering a streamlined capital solution.

Asha Bhatia, Director of Product Management at HoneyBook, explains, “Independent businesses deserve a quick, simple way to access affordable capital. We wanted to provide a seamless solution to help them scale. That’s when we turned to Jaris, whose expertise allowed us to quickly deliver an important product to our members.”

Building the bridge: embedded lending at HoneyBook

The decision to partner with Jaris wasn’t just about adding another financial product. It was about creating a white-labeled, embedded lending solution that would allow customers to access loans while leveraging existing data within HoneyBook to avoid the typical hurdles of a complicated loan process. “We wanted to deliver a truly seamless loan repayment process,” Asha continues. “With Jaris, we were able to provide capital directly through our platform, enabling members to fully access and manage their business loans inside HoneyBook. It was the perfect match for our vision.”

HoneyBook serves a diverse range of businesses, from marketing consultants to photographers, and more, each with unique needs. To meet this challenge, HoneyBook and Jaris worked together to refine the underwriting process, tailoring it to better fit different business models and financial profiles. The result was a lending solution that effectively served more businesses, helping them access the capital they needed to grow.

While the integration required additional customization, the process was surprisingly efficient. Despite Jaris being new in the market at the time, the collaboration felt seamless. Asha shares, “Even with all the necessary customization, we were able to launch quickly. Jaris made sure the integration was smooth, and their support was always available when we needed it.”

Accelerated growth: the adoption of embedded lending

The results speak for themselves. Since partnering with Jaris four years ago, HoneyBook’s loan origination volume has continued to grow an average of 75% year-over-year. This highlights how effectively HoneyBook’s users have embraced the capital product, driving both financial stability and business growth. With seamless loan access and easy repayment through their daily transactions, users are better equipped to scale.

“It’s been transformational for our customers,” says Tal Gonenne, Product Manager at HoneyBook. “We see members returning for more capital (with a 90% loan renewal rate), and feedback confirms that this capital is directly contributing to their growth. It’s one of our most loved products.”

Real stories, real impact

The success of the partnership is reflected in HoneyBook’s member feedback. One customer shares, “Taking out a loan each year and paying it back easily has been a game-changer. I paid down high-interest bills, invested in continuing education, and refreshed my branding—all in one year, thanks to HoneyBook Capital. I’m already planning to take out another loan.”

Another customer adds, “HoneyBook Capital helped me purchase inventory, boosting my business exponentially. This is my third loan, and it won’t be my last. It’s been instrumental in turning my hobby into a thriving business.”

Proven success, metrics that matter

The partnership with Jaris has had measurable impacts on HoneyBook’s business metrics, including improved retention rates and lifetime value (LTV). Asha notes, “Clients who’ve used capital are coming back again and again. That’s powerful validation of how well it’s working for them.”

A strong, holistic platform

What began as an effort to better support independent businesses has evolved into a highly successful, ongoing partnership. The embedded lending solution has made HoneyBook’s platform holistic, reinforcing its commitment to supporting small businesses in every aspect of their operations. Tal sums it up: “It gives a clearer picture of what we’re trying to achieve. We’re empowering our users to scale with the right financial tools, and that’s a huge win for everyone.”

The partnership between HoneyBook and Jaris is a prime example of how embedded lending with the right partner can transform how small businesses manage and grow their cash flow. By providing an easy, fast, and effective way to access capital, HoneyBook’s customers are building stronger businesses. HoneyBook, in turn, solidifies its position as the go-to all-in-one solution for independent businesses.

To discuss partnering with Jaris, reach out to sales@jaris.com.